Ecommerce Brands Turn to Microinfluencers for Growth

Ecommerce Brands Turn to Microinfluencers for Growth

This paper delves into how small and medium-sized cross-border e-commerce sellers can achieve low-cost, high-efficiency growth through KOC marketing. It details the advantages of KOCs, how to precisely target KOC partners, and provides three effective ways to find KOCs: Google search, social media, and KOC platforms. Furthermore, it offers methods for establishing long-term cooperative relationships with KOCs, helping cross-border e-commerce sellers stand out in the fierce market competition. The focus is on practical strategies for implementation and maximizing ROI.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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Chinese Meme Dictionary Sued Over Copyright Dispute

Chinese Meme Dictionary Sued Over Copyright Dispute

Xiaoji Dictionary's shutdown due to a copyright dispute highlights the challenges small startups face in protecting their rights against internet giants. The article delves into the copyright conflict between Xiaoji Dictionary and Weibo, exploring issues like high litigation costs and limited business models. It calls for improved laws and regulations, increased copyright awareness, and the creation of a healthy internet ecosystem. The case exemplifies the David and Goliath battle in the digital age, emphasizing the need for a more equitable playing field for smaller companies.

12/30/2025 Logistics Industry Insights
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Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon SEND Air Freight service has been upgraded, adding "Express" and "Economy" options, providing sellers with more flexible and efficient FBA first-leg warehousing choices. This service is especially suitable for new sellers, those needing urgent replenishment, those testing new products, sellers of small and medium-sized items, and those expanding into international markets. When choosing, pay attention to customs duties and taxes, multi-point distribution configuration, and inbound defect rate assessment. Comprehensively consider and select the logistics solution that best suits your business needs.

12/30/2025 Logistics
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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US Tariffs Strain Chinese Ecommerce Sellers

US Tariffs Strain Chinese Ecommerce Sellers

The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.

12/30/2025 Logistics Industry Insights
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Xingtiange Logistics Expands Crossborder Ecommerce Services

Xingtiange Logistics Expands Crossborder Ecommerce Services

Xintiange Cross-border Technology is a company specializing in cross-border e-commerce logistics, providing services such as overseas warehousing, international dedicated lines, international small packages, and FBA first leg. This article provides a detailed analysis of the company from aspects like qualifications, reputation, timeliness, and cost, helping cross-border e-commerce sellers determine its reliability and choose the appropriate services based on their own needs. It aims to assist sellers in making informed decisions about their logistics partners for efficient and cost-effective cross-border operations.

01/06/2026 Logistics
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Amazon Sellers Leverage Global Blogs to Boost Sales

Amazon Sellers Leverage Global Blogs to Boost Sales

This article delves into the value of overseas blog marketing for Amazon sellers. By analyzing the profitable models and advantages of blogs, it provides practical strategies for small and medium-sized sellers to enhance brand awareness, acquire targeted traffic, and ultimately drive sales. The importance of precise positioning, building partnerships, and content co-creation is emphasized, encouraging sellers to actively explore this potential blue ocean of traffic. It offers insights on leveraging blog websites to attract international customers and boost overall business growth on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Cracks Down on Fake Reviews in 2024 Seller Guidelines

Amazon Cracks Down on Fake Reviews in 2024 Seller Guidelines

Amazon sellers face challenges in promoting new products, leading some to consider self-built review accounts. This analysis differentiates self-built accounts from bot-driven reviews, highlighting the high costs associated with the former, advising caution for small and medium-sized sellers. Emphasizing Amazon's strict enforcement against manipulating reviews, the article advocates for compliant operation. Sellers should focus on optimizing listings, improving product quality, and leveraging official Amazon tools to boost performance and achieve sustainable growth. This approach ensures long-term success while adhering to Amazon's policies.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adapt to FBA Storage Limits for Peak Season

Amazon Sellers Adapt to FBA Storage Limits for Peak Season

Recently, Amazon's sudden reduction in storage limits has posed a challenge for sellers preparing for the peak season. This article analyzes the reasons for the abrupt decrease, including poor sales performance, peak season adjustments, and the risk of redundant inventory. It provides expansion techniques such as contacting account managers, using small seller accounts, and creating removal orders. It also highlights risks and suggests optimizing listings, paying attention to policies, and improving inventory management to help sellers overcome challenges and succeed during the peak season.

01/06/2026 Logistics
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